Upcoming Events

Managing Your Brand in the Media

Australian and Malaysian media are vastly different. Knowledge of Malaysia’s The Star and New Straits Times mean nothing when dealing with Australia’s ABC, Fairfax or Newscorp. 

Your brand, services, personnel or products won’t sell themselves in Australia but media coverage will. When used correctly, the media is your best advertising tool. Used incorrectly, it will ruin your reputation and damage your brand in a new market.

Join Real Media Management (RMM) Director, Luke Buesnel, as he shares vital strategy on positively positioning your brand in the Australian and international media markets. Luke will also interview guest Tony Jones, Channel Nine News, and discover what prominent journalists look for when identifying a potential story. You’ll be given the opportunity to ask questions of Tony too.

Real Media Management has more than 40 years experience in Australian and international journalism and media advisory. Luke is a member of the Australia Malaysia Business Council and proud advocate of the cross-country engagement we share.

This event will teach you how to:

• Correctly and professionally engage with English language journalists
• Lead the interview in the direction you want
• Target your message to a foreign media market
• Approach the right journalist to report your story
• Build lasting relationships within English language media

You will also gain:

• Detailed knowledge of the Western media landscape (TV, radio, print and digital)
• Insight into strategy used by journalists when interviewing/reporting

Australia and Malaysia have a longstanding bond. Within the Association of Southeast Asian Nations (ASEAN), Malaysia remains a large trading partner to Australia. As part of The New Colombo Plan both countries work in unison on trade, investment, economic cooperation and the tourism industry. Promotion of these areas and your brand is best achieved through a coordinated media campaign.

Don’t miss your chance to hear from two media experts.

Event Details:

Date: 7 June, 2016
Time: 6:30-8:30pm
Location: Servcorp – Level 40 / 140 William Street, Melbourne
Cost: $25 (including catering)

For enquiries please contact: